Case Study: ITB Berlin I-Wall Experience

Interactive Experience



Challenge:

ITB Berlin is the world’s leading travel tradeshow that provides an excellent platform for travelers and travel suppliers to learn about new trends, concepts and cooperation possibilities. Boeing’s Commercial Airlines Division needed an interactive display piece within the Boeing trade show exhibit space to illustrate the 737 as the choice in environmentally-friendly airplanes.

Solution:

Using the Lynch Exhibits I-Wall System, an interactive experience was developed to guide the user through the various eco-friendly selling points of the 737 in an educational and entertaining way.

The marketing message was delivered via a combination of Director, Flash and video components within a multimedia presentation, activated by the user sliding a monitor horizontally along a mechanical track. As the, monitor moved over programmatically generated ‘hot spots’, the monitor’s location was communicated to the computer and dictated which portions of the presentation is displayed.

ITB Berlin I-Wall Experience - Schematic View

ITB Berlin I-Wall Experience - Schematic View

ITB Berlin I-Wall Experience - Wireframe

ITB Berlin I-Wall Experience - Wireframe

ITB Berlin I-Wall Experience - Overall View

ITB Berlin I-Wall Experience - Overall View

ITB Berlin I-Wall Experience - Closeup View

ITB Berlin I-Wall Experience - Closeup View

ITB Berlin I-Wall Experience - Screensaver View

ITB Berlin I-Wall Experience - Screensaver View

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