Case Study: Dreamliner Exhibit Concept

Exhibit Design

Challenge:

Create a new look and feel for Boeing’s exhibit booth at air shows, leveraging the latest brand style established for the Commercial Airlines Division inspired by the new 787 Dreamliner.

Solution:

Design a concept exhibit walkway to illustrate a more efficient method for managing foot traffic through a crowded exhibit space while maintaining an entertaining and informative experience. The walkway combined video, photography and other multimedia elements to create a visually-rich experience.

Application:

While the concept was not used in an official exhibit, the visual look and feel was leveraged for the Boeing Capital Corporation Division’s traveling pop-up exhibit.

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