Case Study: TV of the Future

Motion Prototype


The client was presenting a preview of how consumers may experience media in the near future, and needed a multimedia demonstration to illustrate how TV will evolve to become a user-driven rather than a programming-driven experience.


Create a motion prototype of the functionality of the TV of the Future, featuring the experience of a user selecting programs, adding them to a viewing queue, and demonstrating how an instant food shopping list software, like Kraft’s KitchenSync – will be integrated into media devices.

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